Client: Chabad of Beverlywood; Los Angeles, CA

Description: When we asked the client how he wanted people to perceive this event, he said: "There are many Chanukah parties in Los Angeles. We want this to be considered "The Chanukah Party" that everyone "needs to be at". He wanted to more than double the attendance of previous years. Usually, an advertising campaign sends a message (in this case: that there's a Chanukah party). We aimed at delivering the life of the party, on the flyer. In our campaign, we brought the party to life, with the message that "this is the one".

In the end, attendance more than tripled.